Small Fish Big Ocean

Helping specialist tour operators and activity providers with travel ecommerce

Dee Edwards
  • Female
  • London
  • United Kingdom
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Dee Edwards's Friends

  • Iqubal, Tourist Channel BD
  • Nguruman Camping Safaris
  • Allbound Holidays Limited
  • Hamish Dobbie
  • Henry Stanley Kapolondo
  • Mahmood
  • Linzi Walker
  • Newbie Travel Agent
  • martijn van nes
  • Ihatebanks
  • james Lockett
  • Anne is great
  • Bruce Greig
  • Andy Hayes

Dee Edwards's Page

Profile Information

Do you have a website?
Tell us more about yourself:
I run Tell Tale Travel, a London based tour operator which specialises in private soft adventure tours. Although we are what would be considered as 'dot com people', we don't see Tell Tale as an Internet business - we are in the business of creating and selling very special holidays.

Prior to co-founding Tell Tale Travel, I worked in the Internet industry where I started off helping start a publishing company, and then working my way up to being strategy director at a global top 3 digital/ecommerce consultancy and 'entrepreneur in residence' (I kid you not!) at a business incubator. Then I co-founded and ran a well-known highly-successful dot com (online game/social network for teenagers). In between exiting this and starting Tell Tale, I did some travelling and some consultancy work, helping companies interact with teenagers via the web and mobile phones and helping all sorts of startups with business planning and raising finance. Before the net, I worked in marketing.

Tell Tale Travel is the third company I have set up and has in some ways been the most challenging.
Describe your travel products:
Experiential holidays

Comment Wall (10 comments)

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At 9:31 on December 14, 2017, Sophie Reyer said…

Good Day,

How is everything with you, I picked interest on you after going through your short profile and deemed it necessary to write you immediately. I have something very vital to disclose to you, but I found it difficult to express myself here, since it's a public site.Could you please get back to me on:( for the full details.

Have a nice day

Thanks God bless.

Sophie Reyer.

At 6:36 on May 30, 2017, Kibunga Atidu said…

Really inspiring. Hope fellows also pick something to out of this too. Great work Dee Edwards.

At 18:19 on August 17, 2015, Zakayo Kiboma said…

Hi Dee,

"Greetings from the land of Kilimanjaro,Serengeti and Zanzibar".

 Tanzania is the largest East African Country with the best to offer be it wildlife,landscape,cityscape or people.

We would like to introduce BEAR FOOT EXPEDITIONS LTD as one of the most experienced ground Operator in Tanzania.

Established in 2007 with well and experienced guides and staffs who are fully committed to our clients,making sure we provide the best service as we can.

We offer Package Travel,Group Travel and Independent Travel for Mount Kilimanjaro, Mount Meru, Mount Oldonyo Lengai climbing among others.Trekking,Camping and Lodge Safaris,Cultural and Historical tours,Beach and Honeymoon Packages,Hot Air Balloon Safaris,Accommodations and transfers.

We will really appreciate if you will consider our request of being a business partner and join our hands to expand our business network together.


To know more about us:

We assure you of our best services at all times and looking forward to hear from you soon for further details.

Thanks & Regards.

Justin Mosha       | General Manager      | Bear Foot Expeditions
Zakayo Kiboma      | Marketing Manager    | Bear Foot Expeditions
Mobile             : + 255 754 368 332 or 787 999 224 / +255 752 947929
Email              : and
Website            :

At 6:08 on February 18, 2015, skyjet tours and travel company said…

Hi Dee,

Am hillary kim, co-director of skyjet tours and travel limited , based in Nairobi, Kenya, specialize in 1] Holiday tours and safaris across kenya, Tanzania, Uganda &Rwanda 2]Airport transfers 3]Honeymoon packages 4] flight ticketing 5] hotel booking and reservation etc

It will be my greatest pleasure connecting and interacting with you. #travel-business is #our-business.

kindly lets keep in touch. / skype;skyjettravels.1 office line;+254204400999 mobile number;+254711783742. website

At 15:46 on February 16, 2015, Jimmy Tun said…

Hi Dee,

I've just joined SFBO and found your profile information really interesting.  You've done so much and obviously have a lot of experience.  I also noticed that you haven't posted for awhile so I was just checking if you profile is still active.  If so, please get in touch since I wanted to pick your brain about a few ideas.



At 9:59 on November 12, 2012, Charlie Morton said…

Hi Dee, I hope you are well. Thank you for you help the other week, I seem to be getting closer. I have tried to re-ignite discussion re. working under umbrella company but no joy. Is it possible to email you with a query, I know you touched on this topic with Ann Foulkes and I just want to be clear.Thanks, Charlie

At 12:31 on August 31, 2012, Rayz African Safariz said…

I guess you where set to succeed. I have also been around in the publication industry, if you want to set up yourself to succeed in service provision i can ask for anything else if i was given the opportunity.

Well i am allan in East Africa I also manage a Tour company. I am here to find friends and partner. It felt nice posting something over here.

At 19:21 on September 28, 2009, Andy Hayes said…
Love your biz idea and great website!
At 18:33 on January 18, 2009, Georgie Furst said…
Many Thanks Dee. That's really encouraging feedback especially from someone who is clearly so knowledgeable. Your comments to Tourdust have been really insightful. All the best with Tell Tale, a great concept and superbly catchy name!
At 5:20 on March 17, 2008, Lutz said…
Hi Dee,
I watched your comments to Bernard which are really useful and prove a lot of experience, I would like to communicate with you as well next time, have a good week
best regards




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