Small Fish Big Ocean

Helping small tour operators and niche agents with travel ecommerce

Dee Edwards

Would you book this holiday?! (threadjack on the Tourdust thread)

I was just playing around with Tourdust to contribute to the other thread and I had an idea of something that may spark up some ideas and opinions on different interfaces and user experiences.

Here is a Tell Tale itinerary listed on various websites. The websites have varying levels of content, whizziness etc, but which overall would make you book the holiday and/or get in touch with the operator? Why? And if you wouldn't book, why not?

responsibletravel.com
http://www.responsibletravel.com/trip/trip900661.htm
Tourdust
http://www.tourdust.com/products/274
Nature & Kind
http://www.natureandkind.com/experiences/tour/?id=1660&c=93
Take the Family
http://www.takethefamily.com/trips/thailand/waterfalls/
Tell Tale Travel
http://www.telltaletravel.co.uk/thailand/family-adventures/family-w...

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Dee -

I only had a moment to look at them but here are my thoughts -

My first choice is Tourdust. It has the best design and I really like the big pics
My second choice is responsibletravel. Easy to read layout. Nice look.
Take the Family was easy to read and user friendly but very bland.
Nature & Kind was a little slow and not very user friendly
Tell Tale is similar to Take the Family. Easy to read and user friendly but a bit of bland design.

Tyson
www.travari.wordpress.com

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PS - I'm curious how ResponsibleTravel, Take the Family and Nature & Kind are charging. Is it a per click fee? Can you give us a hint about what their rates are?

Thanks,

Tyson
www.travari.wordpress.com

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Sorry I missed this beforehand.
Responsibletravel + Nature & Kind both charge a yearly membership fee + commission which is in the 5-10% area

You pay the commission regardless of how long between the enquiry and the booking. If the customer goes on holiday with you and book again for the future direct, you don't pay again.

Take the Family charge an annual listing fee which is done per holiday.

These days, I am more inclined towards a PPC model on enquiries rather than bookings, but I am not prepared to do customised copy for each new website until I see the numbers.

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Hi Dee,

Had a look at all sites.

Responsible travel – a lot to read in the first instance. But good layout of details in the beginning.

Tour dust. Love the images especially the way you have layed it out with one large image at the top. Really grabs you and wants you to read more. Again the map is also great too. Yes definitely nicely laid out. Yes I would book with this company. They look like they know what their doing and the website speaks ‘adventure’ which is what this kind of client is looking for I guess.

Nature and Kind – love the images but definitely prefer the tour dust site. This site doesnt give that specialist feeling that tour dust gives. The black sleek look is not for me.

Take the family – day by day itinerary bit hard to read, perhaps it could be layed out better. When you go to book I go to to a completely new website which kind of throws me a little bit. I guess at this stage I would have been expecting to know about the price etc not another itinerary with an email us link at the bottom.

Telltale travel – intinarary nice but not so clear as the tourdust one.

Anna-maria

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"Tourdust is based in Buckinghamshire, UK"

One of my big turn offs is a website not giving a full postal address / contact details. I can't even see a phone number only an email addy.

I think everything else has been said.

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