If you are on twitter in a personal capacity (rather than your travel company brand) you know it is somewhat frowned upon to extensively tweet about your own business
However, within reason, it is acceptable as if people are interested enough in who you are, then what you do is an important facet of that. Besides, its kind of "payment in kind" for all the great tweets you send out as well.
, Executive Chairman Cheapflights
introduced the concept of a dead mouse theory on twitter during this years Travel Blog Camp (during World Travel Market). His inspiration was Giles Coren from this tweet
"how nice you all are. i worried it was a bit wanky putting my columns up - like a cat bringing a dead mouse into the kitchen to impress you."
Lets merge this dead mouse concept with another well worn teaching trick. When you give someone advice on an skill (such as a teacher would do to a pupil) you tend to start with something positive, then you mention something they can improve on, then you reinforce the original positive theme.
So - if you are running a personal twitter account - and you want to tweet about your business every so often - ensure that it is wrapped by a couple of good interesting tweets that are not about you.
From henceforth this is known as a "dead mouse sandwich"