My name is Sue Gregory and I am a Director of a company organising tours within Sri Lanka (no flights involved) - www.theuniquetravel.co.uk
. The Company is 2 years old now and we had a pretty basic website from which we originally we weren't getting many enquiries. I asked the advice of the Forum last year -Andy Parr, Simon, Dee Edwards, Amalle Jackson, and Alex Bainbridge all provided extremely good feedback for which I was very grateful. We decided there were too many problems to try and rectify (one of which was we were using a web designer in Sri Lanka who was hard to get hold of). So we decided to design a new website which we have done....there is lots more information, not just about the Tours (we have now put photos up for each day of the Tour and lots more information) but there is loads of info about Sri Lanka as well. As the year went on(before the launch of the new website) business got better and just before the new website went live, we were averaging about 2 or 3 enquiries a week, and 2 usually booked.
With the launch of the new website at Xmas, there are more people going on the site - it is about 25% up on what we had before, and they are looking at more pages and for a lot longer - there were 470 visits last month from the UK, spending about 4.45minutes on the site. But the number of enquiries has plummeted. We have a Sign-up form from which we got 8 enquiries in January and 2 enquiries from the Contact Us page though about 38 people looked at it. February was even worse with 6 people downloading the Sign Up Form and 2 enquiries from the Contact Us Page.
Everyone that I ask, says the site looks great and really inviting and is easy to navigate. I know that some people dont like the name of the Company - but I really do feel we are unique - we personally support several orphanges and schools over in Sri Lanka. I go out for several months in the year and work in one of them............
We also know that for what we offer, we cant be beaten on price on the internet and those that book say they are amazed at our prices. The Testmonials on the website are all original - and if you read them, you can see that all our customers have the most fantastic time.
We are at a total loss as to what can be wrong with the website and why bookings are so down. I would add that hotel bookings are up by 30% over in Sri Lanka compared to last January and the hotels are full!
Any comments or advice would be much appreciated as I am starting to tear my hair out!