Hello All!
This is something that has had us thinking for a while. Wanted to share with you all and see what you think.
My company is involved in the self catering industry. One of our main goals has always been centred around bringing online booking to self caterers. We've found that consumers often don't want to deal with length enquiry processes, they want to find something and book it. As we all do with hotels, flights, etc. at the moment.
Great news is that this works. The property owner (and us) get an email saying a booking's just been made and everyone's happy. 99% of the time.
The other 1% are where there has been a double booking. Accepting bookings from multiple channels makes this an inevitability unfortunately.
My question is, do we stick to instant online booking, or change to something like "on request" bookings (where you make a booking and the owner then chooses to accept or decline).
Seems like a case of offering an amazing service 99% of the time, or an average service 100% of the time.
Looking forward to hearing any thoughts on this - Cheers - Gareth
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